Make Your Story Resonate.
Resonance isn’t luck, it’s strategy.
OCHA had strong evidence: acting ahead of crises saves lives, protects development gains, and strengthens resilience. But in a shifting political and economic landscape, they needed that evidence to connect with a new set of donors—particularly those in centre-right governments.
That’s where I came in: to craft a narrative strategy that connected OCHA’s mission with a message that was backed by evidence and resonated with a new audience—acting early saves lives, saves money, and is better for people.
Client: UN Office for the Coordination of Humanitarian Affairs, Climate Innovation Section
“Kate brought a unique combination of research, analysis, and storytelling to develop new narratives on anticipatory action for new audiences. Her strategy helped shaped the conversation not only across our organization but across the wider humanitarian sector.”