Make Your Mission Matter.
Client: Movement in Refuge
Research · Audience Insights · Narrative Strategy
Understanding what moves people to act
Movement in Refuge wanted to better understand how to engage the global sporting community around displacement. Drawing on a global audience survey, research and analysis, I identified the messages, motivations and stories most likely to build awareness, inspire engagement and support fundraising and volunteering.
“Kate’s insight and creativity has transformed how we communicate about refugees and sport. She has shifted our understanding of how to communicate about life as a refugee in a way that ordinary people in richer more developed countries can resonate with. She combines intelligence, creativity and heart in a way that’s rare and deeply impactful.”
